In the salt-filled hours of Mallorca, the founder wears WAIMBLUM pieces for the very first time, captured through self-portraits that mark the beginning of a vision.

Shell accessories and the mermaid tattoo on her back shape the brand’s aesthetic, blending myth with personal history. Her long wavy hair, sunlit and textured by the sea, mirrors the atmosphere of those days.

Salt Hour is the most intimate editorial — born from the creator’s own fantasy and the first step in shaping the WAIMBLUM universe.