WAIMBLUM is a beachwear and lingerie brand created by Argentine designer Candela Waimblum, who studied fashion and accessory design in Milan. After graduating in 2024, she founded the brand in March 2025 as a reflection of her journey and vision.

At the heart of WAIMBLUM lives its muse, Elara Blum — a mermaid who embodies mystery, rebellion, and allure. She is the soul of the brand, inspiring timeless pieces that celebrate femininity in all its complexity.

Designed in Europe and crafted by women in Barcelona, WAIMBLUM creates garments that invite women to feel sensual, confident, and free, carrying the spirit of endless summers.

For the Mermaids of the Beach Club.